Salt XC, Toronto
Creative Director
November 2025 - Present

• Clients: FIFA World Cup 26, Adidas, Coca-Cola, Visa, RBC, Labatt, Bud Light, Michelob Ultra, Flying Fish, Busch Light, Nutrl, Fairlife, Becel, Welch's, Hisense, and GE Appliances.

• New Business Wins: Welch's, Michelob Ultra Zero, Corona Cero, and Mike's Hard Lemonade.

• Adweek’s 2025 Experiential Agency of the Year

• Campaign’s 2025 Brand Experience Agency of the Year

Salt XC, Toronto
Associate Creative Director
March 2024 - November 2025

• Clients: KFC, Toyota, Coca-Cola, RBC, Visa, GE, Labatt, Stella Artois, Michelob Ultra, NÜTRL, Mike's Hard Lemonade, OCA, McCain, Cesar, Kraft Heinz, Philadelphia, Heinz, Kraft Dinner, Kraft Peanut Butter, Maxwell House, Pure, Classico, Lindt, OLLY, and Kruger.

Momentum Worldwide, Toronto
Associate Creative Director
September 2021 - December 2023

• Clients: Mastercard, GM, Chevrolet, GMC, Cadillac, Buick, Nike, American Express, Accor, Kellogg's, OLG, Danone, International Delight, Silk, Oikos, Activia, Danino, Truly, So Delicious, Affirm, Simply, Pringles, Cheez-It, and Suncor.

• New Business Wins: Danone

Wunderman Thompson, Dubai
Senior Copywriter
June 2019 - September 2021

• Clients: Microsoft, Bose, Heinz, Lenovo, Dubai Tourism, Burger King, Texas Chicken, Buffalo Wild Wings, Nescafé Dolce Gusto, HSBC, Knorr, Kraft, ADCB, Emirates Skywards, Regaine, Lurpak, Lux, Garnier, Vaseline, Panadol, Parodontax, Sensodyne, Comfort, Nokia, Lifebuoy, Nido, Walls, IFFCO, Wio Bank, Banana Republic, Saadiyat, and IMKAN.

• New Business Wins: Regaine, Wio Bank, DTCM GCC, and DTCM Africa.

Leo Burnett, Dubai
Copywriter
May 2017 - June 2019

• Clients: McDonald's, Emirates, GMC, Mercedes, Du Telecom, Nutella, Kinder, Tic Tac, Ferrero Rocher, Rafaello, Western Union, AXA Insurance, and Max Fashion.

• New Business Wins: McDonald’s and Western Union

Ogilvy & Mather, Dubai
Copywriter
March 2014 - May 2017

• Clients: Volkswagen, Coca-Cola, Sprite, Fanta, Nestlé, Al Jazeera, Nan3, Tang, flydubai, Philips, Mentos, Etisalat, Viagra, Qatar Foundation, Propertyfinder.ae, Dunia, Arwa, Burn, Cappy, Huawei, and Bee'ah.

• New Business Wins: Volkswagen, Al Jazeera, Nestlé U4HK, Nan3, Propertyfinder.ae, flydubai, and MBC Shopping.

Publicis, Montreal
Intern Copywriter
May 2013 - June 2013

• Clients: Ubisoft, Chrysler, Coca-Cola, Metro, Super C, Garnier Fructis, Vichy, Lancome, Ombrelle, Brault & Martineau, Conseil de Presse, and RestoraLAX.

Ogilvy & Mather, Bahrain
Intern Copywriter
June 2009 - July 2009

• Clients: Batelco, Coca-Cola, Sprite, Fanta, Gulf Air, and Bahrain Financial Harbour.